The Explainer Video is
a short video (usually between 60 to 180 seconds) which tells an organization's
story or simply explains what they do. It can feature a highly diverse mix of
creative elements, including typography, images, illustrations, voices or
animations. The power of this form is that it engages all the senses at once.
It is also used to promote products and services. Some companies use it as user
manuals for their products like electronic gadgets given that a lot of users
are bored with reading pages and pages of information and their attention would
rather be paid towards watching an short yet informative video.
Many organisations have discovered that an Explainer Video is a highly
effective communication tool. Not only that, it can reach potential audiences
that traditional ads cannot.
Reasons for using
Explainer Videos
- It makes a strong connection
with audiences and adds value to their products and services.
- Customers that watch videos
of products or services are 85% more likely to make a purchase (ka-ching!)
- It is an effective visual
aid, which helps inform people about the product.
- It gets the message in a
concise manner.
- It is more likely to be
shared on social media outlets such as Facebook, Twitter, LinkedIn and
Google+
Would it be advisable to use explainer videos for a start-up company?
ReplyDelete
DeleteNow would be the best time for you to produce an explainer video in order to let your prospective clients know what your new company has to offer.