Today the mobile market seems to be
dominated by the app-heavy giants Apple and Android, and looks like there is no
space for Blackberries anymore. Since dropping its 18% control of the market to
5%, the future looks rather dim for the once dominant mobile phone producer.
That being said Research in Motion (RIM) the company that produces Blackberries
has recently announced their latest mobile operating system under the name
Blackberry 10.
Two designs have been leaked on line,
the first being an all touch screen reminiscent of the iPhone and Samsung
Galaxy, however the dimensions appear to be significantly larger than both of
them. Following that is the more traditional looking blackberry with the QWERTY
style keyboard. The main difference between this new QWERTY design is that
there is no longer a track pad and the screen has increased a sizeable amount,
indicating that all interaction with the phone will utilize the touch screen
with the exception of typing.
In terms of software the operating
system has been completely revamped straying away from their classic home
screen interface. During the Americas Jam keynote RIM representative Thorsten
Heins showed off the new features of the Blackberry 10. Their approach with
their new smart phone is to allow users to access their messages, contacts, and
events as quick as possible. As well as creating two profiles embedded within
the operating system that separates the user’s personal profile from their work
profile, which basically allows the user to view specific apps based on which
profile their blackberry is set to. View the full video below.
Although the new features look like
they work pretty well and would be rather convenient for a user who is
constantly on the go, the latest blackberry software is looking like RIM is
trying to find a niche market with corporate use. Furthermore now word has been
released on what improvements RIM has made to their app store, in order for
Blackberries to truly make a comeback as a handheld device that will reach all
audiences an app store with a wide variety of applications. That being said the
fact that most if not all developers are focusing their time on producing apps
for the apple and android platforms can ultimately doom blackberry handhelds
for good.
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