Tuesday, January 8, 2013

Animation Outsourcing


Outsourcing animation to countries such as India, Philippines, and South Korea may seem like a risky move, however many major production studios these days choose to do so. Companies such as Disney, MTV, Warner Brothers, and Cartoon Network outsource their animation needs to Asia for two reasons.  First is that the cost of labor is much cheaper, to employ a US based animator would on average cost $125 per hour. Meanwhile in Asia it costs $25 per hour which means that these American based companies are cutting their animation costs by 80% by simply having their cartoons animated outside of the United States.
                
      What Makes the Idea of outsourcing animation seem risky is the fact that these companies are outsourcing them to countries in which English is not the primary language, this could potentially cause lip-syncing problems as the outsourced animators may not be able to animate the lip movement according to the sound given to them. However in this day and age where globalization is prominent especially within India, Philippines, and South Korea poor lip-syncing problems does not pose a threat to the overall quality of the animated films.

      Another huge advantage to outsourcing animation within Asia is that these outsourced companies are able to afford state of the art technology to produce the animation tasks given to them by their American employers. As a result the quality of the animation is not sacrificed; in fact there is a distinct possibility that the quality could be even better in Asia than it is in the United States.

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