Monday, January 7, 2013

What is an Explainer Video?

     
      The Explainer Video is a short video (usually between 60 to 180 seconds) which tells an organization's story or simply explains what they do. It can feature a highly diverse mix of creative elements, including typography, images, illustrations, voices or animations. The power of this form is that it engages all the senses at once. It is also used to promote products and services. Some companies use it as user manuals for their products like electronic gadgets given that a lot of users are bored with reading pages and pages of information and their attention would rather be paid towards watching an short yet informative video.

      Many organisations have discovered that an Explainer Video is a highly effective communication tool. Not only that, it can reach potential audiences that traditional ads cannot.

Reasons for using Explainer Videos
  1. It makes a strong connection with audiences and adds value to their products and services.
  2. Customers that watch videos of products or services are 85% more likely to make a purchase (ka-ching!)
  3. It is an effective visual aid, which helps inform people about the product.
  4. It gets the message in a concise manner.
  5. It is more likely to be shared on social media outlets such as Facebook, Twitter, LinkedIn and Google+

For more information on Explainer Videos, you may visit this link: AnimationOutsourced




2 comments:

  1. Would it be advisable to use explainer videos for a start-up company?

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    Replies

    1. Now would be the best time for you to produce an explainer video in order to let your prospective clients know what your new company has to offer.

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