We at Animation
Outsourced feel that this is the perfect time to plan your
marketing strategy and consider factoring in an animated
explainer video into your marketing plan.
Animation Outsourced has made an outline of the top reasons why
you need to have an animated explainer video.
Number 1 – Videos make it simple and easy to understand.
For a few seconds up to a couple of minutes, the audience will
definitely have a good grasp of understanding why they need your product or
service. The explainer video is a good way for you to showcase the usefulness
of what you are offering and why they must have it. Add some humor and relatable
things that they encounter, and voila, you already got their attention.
Number 2 – What you see and what you hear the mind believes
Buying behavior of customers is greatly affected by what they see and
hear. Whenever they purchase or avail of a product they always think of what
comes first in their mind. Since videos present both pictures and sound it is a
sure way of catching their attention while being retained in their memories.
Remember that videos are more appealing compared to just words that are printed
on a piece of paper or being flashed on a screen.
Number 3 – Success factor
Videos appear on almost all entertainment platforms, information
and education. Positive reception of audiences to various videos is the main
reason for the success of YouTube and other video sharing sites.
Whether you are introducing a new product or service, giving
feedback or just showing simple explanation on how things work, videos have now
been the new source of information and will continue to improve.
Number 4 – Reach factor
2012 was the year we saw a number of new gadgets from portable
computers, tablets, to smart phones. Since internet has become a necessity of
the information age, anyone can now access the video anytime and anywhere not
to mention the ease of sharing it to someone else.
Life has become fast-paced because of the technology around us.
When you are in a hurry and given a choice, would you rather watch a video or
read a blog just to get information? Well obviously you would rather watch a
video. Mobile phone and tablet users are also as likely to view videos as
desktop users.
Interesting facts:
- Having a
video on the landing page of your website makes it 53% more likely to show
up on the first page of a Google search (and who doesn’t like higher
ranking in search results?)
- The average
user’s visit to a text and image-based website lasts only 43 seconds; for
a website with video, the average visit lasts 5 minutes and 50 seconds
(ding! ding! ding!)
- Customers
that watch videos of products or services are 85% more likely to make a purchase
(ka-ching!)
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